Yahoo's Site Builder

Yahoo is in an interesting position. Not only have they been offering site builders for years, but they also have their own shopping network. That means that when you start using their site builder, they will automatically set up all of the additional features that you will need. This allows Yahoo to offer some great services and plans.

Yahoo's site designer is extremely simple. They have a large amount of customizable templates available for almost every type of business around. They offer the ability to sell products with discount and volume pricing. In addition, they have a setup that handles all of the shipping. You just have to print out the label and put it in the mail. You can also offer advanced services, such as gift-wrapping, directly through your shopping cart. They also offer direct integration with their search engine. That means that if someone searches for a product, your site will be featured at the top of the page. In addition they offer $150 worth of free traffic from Google, Shopping.com, and Shopzilla. This will funnel more customers to you in the beginning of the your site, which will increase your popularity, and get your name out there.

For an additional price, Yahoo will allow you to use one of their professional site designers, so that not only do you have the advantage of using a site builder, but you also get the advanced design tips of a professional designer. This is invaluable for the website looking for a more than professional-looking website.

Yahoo will handle third party tools, so you can interface any third-party software with your website, should you so choose. This can be useful for expansion, as you won't necessarily want to stay with the same website, or even the same colors. When your store expands, you'll need to upgrade, and this upgrade is eased by the ability to use third party tools. In addition, if you decide that you don't want to use Yahoo anymore, you can take the third party tools with you.

Another feature of Yahoo's sites is the reliability that they offer. Your site will be hosted on the same servers that host Yahoo's search and email applications, which offer 99.9% uptime. The disadvantage of this, of course, is that everyone will know that you use Yahoo's services, which can make it difficult to stand out from the crowd. Unfortunately, Yahoo doesn't offer unlimited space. You will only get a set amount of storage space, so if you are going to be running a media-based site, Yahoo probably isn't the best choice for you. While you may be able to host your products off-site, this will make it impossible to work with Yahoo's shopping cart. In addition, Yahoo handles a large amount of online stores, which means that your customers can easily leave your site and go to another online store, which is a detriment for stores that sell a large variety of common products. See how Yahoo's Site Builder compares in the chart below then click here to visit Yahoo's Site Builder for a Free Trial.

Scale 1 - 10
Fair - Excellent
QuickPro
Website
Wizard
Homestead Site2You Yahoo!
Business Categories such as a Real Estate Web Site Builder,
or mortgage website templates
9.5 4 7 2 9
Ease of Use 10 8 8 7 9
Choice of Console Languages other than English Yes No No No No
Server Log Files Yes ? Yes Yes Yes
Customer Database and Stats Yes ? No No No
Speed of Software 9 7
but pages are incomplete
8 4 8
Add Appointment Schedulers, Calendars, Feedback & Contact Forms Yes Costs Extra No No Yes
Auto Responder, Article Pages, and Event Calendars Yes Costs Extra No No Yes
Domain Names included Yes Costs Extra Yes No Yes
Email Marketing Yes Costs Extra Yes No Yes
Ecommerce Shop included in price Yes No Yes No Yes
Email Lists and Response Statistics Yes No Yes No Yes
Portfolio Pages, Real Estate Pages, Auto Pages, and extras included Yes No Yes No Yes
Flash Intros included Yes No No No No
Flash Headers included Yes No No No No
Pop-Up Windows included Yes No No No Yes
Easily Add Product Pictures and Descriptions to your Ecommerce Storefront Yes No Yes No Yes
Ecommerce Package Integrated Yes Yes Yes No Yes
Shopping Cart Hosting included Yes Yes Yes No Yes
Customer Service Yes Yes Yes Yes Yes
Configure Shipping and Sales Tax Yes Yes Yes No Yes
Choice to Accept Credit Cards or use a Paypal Shopping Cart Yes Yes Yes No Yes
Merchant Account with Payment Gateway Yes Yes Yes No Yes
Logo Makers Yes Yes No No No
Free Trial Yes Yes No Yes No

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